On October 29, Shi Dai, President of China Merchants Group (CMG), attended the opening ceremony of the 2025 China Brand Forum hosted by People’s Daily in Xiong’an New Area and delivered a keynote speech.

In her address, Shi Dai noted that in recent years, CMG has been implementing General Secretary Xi Jinping’s important instructions on the “Three Transformations” and advanced a brand-strengthening strategy, making the century-old “golden brand” of China Merchants even more radiant.

Looking ahead, CMG will anchor its strategic direction, strengthen innovation-driven growth, and uphold open cooperation and win-win outcomes. It aims to enhance brand value while serving Chinese modernization and build a world-renowned outstanding brand.