On August 31, the launch and achievement-sharing event of the China Merchants C Me Fly Hong Kong Youth Sponsorship Program was held at Hong Kong Polytechnic University.

The C Me Fly Program supports Hong Kong primary and secondary schools in organizing diverse sports and arts activities, provides funding for students with development potential but under financial pressure, and supports multiple campus teams in participating in Guangdong-Hong Kong-Macao and international competitions. Since its implementation in 2021, the China Merchants C Me Fly Hong Kong Youth Sponsorship Program has worked with professional forces from all sectors of society to help Hong Kong youth enrich their learning experiences and gain more opportunities for career exploration and social practice. The related youth project, launched in 2024, provides systematic career planning for over 300 students aged 14 to 22 through three dimensions: growth planning, career experience, and leadership development. The Primary and Secondary School Sports and Arts Development Sponsorship Scheme, held for two consecutive sessions, has benefited more than 3,500 students from 66 school sports and arts teams across Hong Kong.