CMG Culture System - China Merchants Group

CMG Corporate Culture System

Mission

Drive progress of our times through success of our business.

Vision

To become a world-leading, comprehensive, and innovation-driven global enterprise.

Philosophy

China Merchants Tenets for the New Era

Spirit

Patriotism, commercial excellence, pioneering spirit, dedication and a force for good

Cultural DNA

Maritime identity

The corporate culture of China Merchants Group is rooted in over 150 years of commercial practice, characterized by profound historical heritage and distinctive contemporary relevance. Back in 1947, the company established a Standardization Committee, which issued guidelines dictating the standardized use of the group's Chinese and English names. The official Chinese logotype, "国营招商局," was set in the calligraphic style of the noted Republic of China-era calligrapher Tan Zekai. Over a century later, this Chinese logotype and the English name "China Merchants" stand as invaluable historical assets of the Group. Generation after generation of its employees infuse the historic "China Merchants" brand with renewed contemporary significance.